{"id":113997,"date":"2024-06-06T13:14:22","date_gmt":"2024-06-06T19:14:22","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=113997"},"modified":"2024-06-06T13:14:33","modified_gmt":"2024-06-06T19:14:33","slug":"french-twist-colorados-outer-range-opens-outpost-in-alps","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/full-pour\/french-twist-colorados-outer-range-opens-outpost-in-alps","title":{"rendered":"French Twist: Colorado\u2019s Outer Range Opens Outpost in Alps"},"content":{"rendered":"<p>In 2016, two Army veterans, Lee and Emily Cleghorn, found a new purpose in beer at the heart of the Rockies in Frisco, Colorado.<\/p>\n<p>Eight years later, <a href=\"https:\/\/outerrange.com\/\">Outer Range Brewing Co.<\/a> is renowned for its IPAs and outdoor spirit. It was no surprise when its founders decided to open another brewery\u2014but &nbsp;choosing to do it 5,000 miles from home, in the French Alps, made quite the impression.<\/p>\n<p>\u201cLots of breweries are opening second locations in Colorado because the license allows it. But we\u2019re Outer Range\u2014we\u2019re not going to open another place down the street,\u201d Emily says, reminiscing about the time when Frisco was already seen as a bold choice to start their business.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114616\/brewery-interior-with-alps-framed-in-window.jpg\" alt=\"brewery interior with alps framed in the background\" class=\"wp-image-113999\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114616\/brewery-interior-with-alps-framed-in-window.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114616\/brewery-interior-with-alps-framed-in-window-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">\u00a9Kersten Vasey<\/figcaption><\/figure>\n<p>France didn\u2019t happen by accident; it began with friendship. Prior to opening their first brewery, Lee and Emily attended Columbia Business School in 2014 and both graduated with a Master of Business Administration two years later. Kate and Charles Saksik, a French couple, did the same.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606115303\/brewery-owners-posing-together.jpg\" alt=\"brewery owners posing together\" class=\"wp-image-114006\"\/><figcaption class=\"wp-element-caption\">\u00a9Ali Vagnini<\/figcaption><\/figure>\n<\/div>\n<p>\u201cWe moved to New York at the same time and they were the first people we met on orientation day,\u201d remembers Kate. \u201cWe realized that we were neighbors and quickly bonded.\u201d With Lee and Emily, Kate and Charles discovered microbreweries, got initiated to homebrewing, and did what close friends sometimes do: make overly ambitious plans.<\/p>\n<p>\u201cFrom the start, Lee shared with us his plans of opening the brewery that would become Outer Range,\u201d Charles says. \u201cHis long-term goal was going international and he said \u2018you don\u2019t know it yet but we\u2019re going to do it together and it\u2019s going to be in France.\u2019\u201d<\/p>\n<p>The group of friends entertained the thought of making this idea a reality whenever they met, but with the Cleghorns busy in Colorado and the Saksiks moving to London in 2017, they all thought it would just be a pipe dream.<\/p>\n<p>Yet in November 2023, the couples opened <a href=\"https:\/\/outerrangealps.com\/\">Outer Range French Alps<\/a>, a brewpub, restaurant, and coffee roaster in Sallanches, a small town in Haute-Savoie close to Italy and Switzerland. Determined to bring the Colorado state of mind with them, Lee and Emily also learned how to embrace the French way of life and blend into the local community.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-mountain-fever\">Mountain Fever<\/h2>\n<p>It was on Outer Range\u2019s fifth anniversary that Lee and Emily started to seriously think about what to do next. Their friendship with Charles and Kate and the potential they saw in the French market helped them make the decision.<\/p>\n<p>\u201cLee and I did our honeymoon in France 13 years ago and ended it in Paris. In caf\u00e9s you would mainly see wine. Now you pass by the same caf\u00e9s and see hazy IPAs,\u201d Emily says. \u201cCraft beer has exploded and the IPA segment is leading the market\u2014that\u2019s our thing!\u201d<\/p>\n<p>Their wish list to find the ideal location was simple at first: it had to be in the mountains. Sallanches quickly sounded like the perfect fit. \u201cSallanches has an authentic mountain life with a real community that lives here all year. It\u2019s not some resort town, which also means it\u2019s a bit more affordable.\u201d\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606115959\/patrons-enjoying-brewery.jpg\" alt=\"patrons enjoying brewery\" class=\"wp-image-114013\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606115959\/patrons-enjoying-brewery.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606115959\/patrons-enjoying-brewery-768x448.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">\u00a9Kersten Vasey<\/figcaption><\/figure>\n<p>There, the team got acclimated quickly, according to Wyatt Holwagner, brand manager at both locations. \u201cI was surprised when I first heard about the project [of opening in France] but once I started traveling there, it made sense,\u201d he says. \u201cIt feels really alike to Colorado, with a local crowd, families, skiers, and snowboarders.\u201d<\/p>\n<p>Michel Masurel, co-owner with his son of the craft beer shop and bar Bieronomy, also in Haute-Savoie, says that Outer Range didn\u2019t choose the easiest spot to settle in. \u201cA big brewpub with a restaurant and coffee shop is surprising for French people, even more so in the Arve Valley where Sallanches is located,\u201d he says. \u201cPlaces like that are mostly found in urban areas near Paris or Lyon.\u201d<\/p>\n<p>But the Clerghorns fell in love with Sallanches\u2019 old bowling alley when they visited it, already dreaming about installing a ceiling window to get a view of Mont Blanc directly from the brewhouse. To get to that, they first had to deal with French bureaucracy.<\/p>\n<p>\u201cFinding contractors in a remote location is not easy and everything takes so much time\u2014the timeline is much faster in the U.S.,\u201d the Cleghorns say, recalling that France is pretty much at a standstill during the summer. \u201cThere are so many holidays.\u201d<\/p>\n<p>Their blessing was found with Charles and Kate, who dealt with most legal procedures, given their expertise in finance and strategy. \u201cIn the U.S., a notary as we know it doesn\u2019t exist in France, so it was another new thing for Lee and Emily,\u201d Charles says. \u201cWe also had to pay an interpreter for every meeting, so they would understand every legal detail, which was very costly.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114814\/outer-range-french-alps-with-staff.jpg\" alt=\"outer range range french alps interior with employees\n\" class=\"wp-image-114002\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114814\/outer-range-french-alps-with-staff.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114814\/outer-range-french-alps-with-staff-768x448.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p>Finding funding and convincing the banks wasn\u2019t an easy ride either, and the team had to be on the mayor\u2019s good side to ease things up. \u201cA French mayor has a lot of power and we had to convince him about the project,\u201d Charles recalls. \u201cWhen he understood that we weren\u2019t planning on opening some big factory but instead a place for the locals to come and have a beer, eat, and work, he helped us a lot.\u201d<\/p>\n<p>Not everything in France is a bureaucratic nightmare. The Cleghorns understood that when it was time to sell their first beers. \u201cWe\u2019re already sending beer to Finland and the Netherlands, while in Colorado we can\u2019t sell our cans on a web store, because of the many laws and regulations inherited from Prohibition that challenge brewers to this day,\u201d Lee says.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114913\/chef-working-in-kitchen.jpg\" alt=\"chef preparing food in kitchen\" class=\"wp-image-114005\"\/><figcaption class=\"wp-element-caption\">\u00a9Antoine Schmidt<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-french-taste\">The French Taste<\/h2>\n<p>Lee and Emily say they don\u2019t want to pretend to be something they\u2019re not: French. Though they settled in the region full time with their family and are learning to be fluent\u2014the 15 staff members are mostly French\u2014they\u2019re eager to replicate their values and Colorado lifestyle right in Sallanches.<\/p>\n<p>They did that by bringing, in addition to the brewpub, a restaurant serving spicy fried chicken, <a href=\"https:\/\/outerrangealps.com\/pages\/menu-de-chicken-scratch\">Chicken Scratch<\/a>\u2014another bold choice considering how French people lack the palate for spicy food\u2014as well as a coffee roaster, <a href=\"https:\/\/conflictcoffee.com\/fr\">Conflict Coffee<\/a>. (The project\u2019s goal is to buy coffee beans from places that have been affected by conflict and reinvest the benefits in these same areas.)<\/p>\n<p>The team learned on their opening day that even if <a href=\"https:\/\/www.craftbeer.com\/full-pour\/france-is-not-a-beer-country-but-it-could-be\">French people are now enjoying beer more than ever before<\/a>, they have different habits from their American counterparts, ranging from when they drink (not many drinkers show up before 7 p.m.) to what they like to drink.<\/p>\n<p>\u201cIn Colorado, we\u2019ve reduced the production of our double IPA and our lager program is taking off,\u201d Emily says. \u201cBut here in France, people want hazy IPAs and we can\u2019t keep our double IPA in stock!\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114833\/outer-range-france-exterior.jpg\" alt=\"outer range france brewery \nexterior\" class=\"wp-image-114004\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114833\/outer-range-france-exterior.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606114833\/outer-range-france-exterior-768x448.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">\u00a9Kersten Vasey<\/figcaption><\/figure>\n<p>Other adjustments needed to be made when the team started selling four-packs of their K\u00f6lsch, Hazy IPA, and West Coast Pale Ale to go. \u201cFrench people do not want that. They don\u2019t understand. They want single cans,\u201d Emily says, laughing.<\/p>\n<p>The international team now tries to implement what\u2019s best in both countries, starting with glassware. \u201cWe found that glassware is very important for French people. Our customers quickly asked for stem glasses at the taproom,\u201d Holwagner says. \u201cNow we also serve certain beer styles in stem glasses in Frisco.\u201d<\/p>\n<p>When it comes to the beer itself, most recipes are the same, brewed in the exact same equipment in Frisco and Sallanches. But Lee wishes to dig deeper into French culture, remembering that the first style he brewed was a French farmhouse.<\/p>\n<p>For Masurel, that sounds like the right path to explore. \u201cTheir range is very large already and we know that many people go to them for their IPAs, but what we would expect now would be for them to work more with the terroir from Savoie, the wine, the barrels, and local raw materials,\u201d he says.<\/p>\n<p>As it navigates between two cultures, one can wonder if Outer Ranger French Alps is a French brewery with American ownership or an American brewery that settled in France. Surprisingly, everybody involved has a different answer to that question.<\/p>\n<p>\u201cWe\u2019re a little bit of both\u2014we\u2019re Americans who came to be inspired by the French beer market and the community, and we are so far,\u201d Lee and Emily say.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606115351\/brewery-interior.jpg\" alt=\"\" class=\"wp-image-114007\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606115351\/brewery-interior.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240606115351\/brewery-interior-768x448.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">\u00a9Kersten Vasey<\/figcaption><\/figure>\n<p>Thanks to its mostly French team, Holwagner thinks that the brewery has a French approach to beer and brewing, while Charles says it would be disappointing if Outer Range was anything other than American.<\/p>\n<p>Seeing more of a big picture, Kate may have an answer that will please everyone. \u201cOuter Range is a global brand with roots in Colorado and in American craft beer. It\u2019s not purely French but not American anymore. It\u2019s developing its own path.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outer Range Brewing Co. is renowned for its IPAs and outdoor spirit. It was no surprise when its founders decided to open another brewery\u2014but choosing to do it in the French Alps made quite the impression.<\/p>\n","protected":false},"author":7584,"featured_media":114010,"sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"sticky_collection":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"48390,57862,11527,94021,70917,44294","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[4812],"tags":[],"class_list":["post-113997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-full-pour"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - 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